I’ve taken to noticing just how many business people are now sending Christmas cards with their photos somewhere on the card. It seems if you’re in business, you just aren’t hip if you don’t plaster your photo on stuff.
It’s pretty obvious why they do this in a Christmas card. They know you will open a Christmas card. They also know there is a chance you won’t have a clue who they are. So, they send you a photo Christmas card.
I contend that if there is a chance I won’t know who you are, then why the heck would you send me a Christmas card?!?
But it happens.
Soooooo…
Being that Christmas cards have multiple uses, such as:
- Sincere caring wishes for the holiday season between friends and loved ones
- Once a year updates between distant friends
- Outdoing your circle of friends with the most expensive card available
- Sending money to the grandkids
- Brown nosing the boss
- Pulling the wool over the employees’ eyes
- And many, many more…
I think it is best to be open and straightforward in one’s motives if sending a Christmas card to a customer. Some people are smart enough to see through a straight up Christmas card from a businessman. I mean how close are you to your insurance agent, really? When you move to Idaho and change agents, will he still send you a card? I don’t think so.
So be clear…like Ray here. Say why you’re sending the Christmas card.
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